In past summers Oak Park Apartments has shown our tenants a little love in different ways. Coffee and snacks from local food trucks, company flair in the form of t-shirts, sponsorship for participation in various local charitable 5k’s, summer movies in the courtyard at our 301 Oak Park Ave. property shown on a big inflatable screen under the stars.
Well, all events were great to do, but honestly some were better attended then others. And, realistically the outdoor movies were tough for several reasons; bugs, humidity, rain, uncomfortable seating, more bugs, and so on. So, though the movies were what most people wanted to do according to feedback, they weren’t always drawing the crowds that we were hoping for. It was that piece of the attendance puzzle that we wanted to work on this year to ensure that a majority of the tenants in our 1,500 or so apartments had an opportunity, if they wanted, to participate.
So the idea to rent out the Lake Theater for our tenants to attend a preview of some of this summer’s soon to be blockbuster hits developed (thank you a5 Inc.!). Guardians of the Galaxy, Vol. 2, Wonder Women and Despicable Me 3 were the chosen features for our three events. Theater space was secured and finally out went an email to our tenants letting them know of the event. We weren’t certain what type of response we were going to receive and were just hoping that we would get at least some replies. Well, 30 minutes later our first scheduled movie, Guardians of the Galaxy, Vol. 2, was sold out and with a waiting list that was getting longer by each passing minute. Our dedicated staff, not wanting to disappoint so many tenants, contacted the Lake Theater and was able to switch the premier to a theater space with more capacity!
With each passing premier word grew and more tenants participated – over 500 in total came out to share in the joy of kicking off the summer season with a bucket of popcorn, a hit movie and no threat of rain or pesky mosquitos to contend with!